Treating the About Page as a Job to Be Done

I’ve been stuck on my About page, which usually means I’m thinking about it the wrong way. Instead of treating it like a piece of autobiographical writing, I’m gonna be simple: I'm going to think about it through a Jobs to Be Done lens: what job is a reader hiring this page to do?

The User

The primary “user” here isn’t everyone. It’s a narrow group: director-level operators and staff+product managers. People who have seen enough systems fail to care less about polish and more about signal. People who are scanning for judgment, ownership, and clarity under ambiguity.

The Job

If they’re hiring my About page, the job probably looks something like this:
Help me quickly understand how this person thinks, whether they take responsibility, and whether they’d be effective in messy, high-stakes work.

The Obvious Conclusion

That reframes everything. The About page isn’t there to impress, inspire, or summarize a career. It’s there to reduce uncertainty. Biographical details about my career or my background can help accomplish that.